Rethink Saturn
Pluto, discovered in 1930, was once considered to be a planet. Now it is nothing more than a large rock-and-ice ball out in the Kuiper Belt. Think about it: 76 years as a planet, then it has the rug pulled out from under it.
Saturn Corporation was once a car company that did things comparatively differently. For example, when the Saturn factory was built in Spring Hill, Tennessee, not only were the buildings painted such that they'd blend into the environment, as much as massive factories can, but they erected a white wooden fence around it and planted corn. Given most industrial sites, it was well done. The initial goal of Saturn was to make cars in the U.S. that would take on cars, oft times made in the U.S., but companies that happened to be headquartered in Japan. Due to a variety of reasons having to do with the sclerotic nature of owner General Motors, Saturn never really fulfilled its promise. Lately, however, with the introduction of some new vehicles, Saturn is on a bit of a roll. But what it started out to be and what it has become are different.
Once a purveyor of cars with plastic body panels, cars that were uniquely Saturn, they're now selling steel cars that are shared with the likes of Pontiac, Buick, GMC, and soon, Chevrolet. So much for product differentiation. While Spring Hill is still churning out a few vehicles, there are Saturns being built in Wilmington, Delaware; Kansas City; and Lansing, Michigan.
The company has gone from "A Different Kind of Car. A Different Kind of Company" to "Rethink American." And it takes considerable rethinking.
The Saturn Vue, once built in Spring Hill, is being produced in Ramos Arizpe, Mexico. Last I checked, that wasn't in the United States. The forthcoming Saturn Astra is being built in Antwerp, Belgium.
Well, if Pluto can go from a planet to a snowball. . .
Comments
"Think American, think SATURN." Help me understand now that the VUE is made in Mexico and the Astra in Europe. I'm thinking American. I'm now thinking Subaru Outback made in Indiana, which, last time I checked was in the US.
Posted by: David Knight | November 1, 2007 07:43 AM